City of Rockingham · 6173

Business networking in Secret Harbour.

Secret Harbour is the chapter's affluent-coastal end. With a median weekly household income of $2,492, the highest of the nine suburbs the chapter publishes pages for, and an established two-income, golf-course-adjacent family demographic, the demand here skews toward lifestyle and premium services rather than first-home-buyer trades. Defence (HMAS Stirling) and FIFO mining together make up close to 8% of local employment, which shapes who tends to want financial-planning and specialist mortgage referrals.

Population (2021)
12,474
+23.9% over 5 years, ABS
Median age
34
2021 Census
Median household income (weekly)
$2,492
2021 Census, highest in catchment
Median house price
$840,000
+15.6% YoY, REIWA 2026
Drive to meeting
~16 min
via Ennis Ave / Read St
Defence employment share
3.2%
ABS, HMAS Stirling adjacency

What's shaping Secret Harbour right now

The Secret Harbour Square Shopping Centre expansion completed recently, Coles, Aldi, Dan Murphy's and 45+ specialty tenancies, and the City of Rockingham is progressing planning for the Secret Harbour District Town Centre, which adds a second activity node on the suburb's east side.

Why Secret Harbour matters to our chapter

Secret Harbour's discretionary spending power is the catchment's deepest. Lifestyle services convert here, interior design, landscape architecture, pool and spa, premium auto, fee-for-service financial planning, executive coaching. The Defence cohort means a specialist DHOAS-aware mortgage broker or Defence-aware accountant is a clear differentiator. If your member proposition is 'high-touch, premium, relationship-led', Secret Harbour is your suburb.

Chapter members who actively serve Secret Harbour

Based in Secret Harbour:

Based in adjoining Rockingham suburbs:

And the rest of the chapter (every member serves Secret Harbour via the Wednesday meeting):

Getting to the chapter meeting from Secret Harbour

16 minute drive via Ennis Ave → Read St → Safety Bay Rd. The chapter meets every Wednesday from 6:45am to 8:30am on the Rockingham foreshore. Parking near the venue is free before 9am, so most Secret Harbour visitors are on-site before peak traffic builds.

Visiting is free for first-time visitors, and your first hot beverage is on the chapter. Register on Eventbrite to attend.

FAQ

Common questions from Secret Harbour business owners

Is Secret Harbour part of BNI Coastal Rockingham's catchment?

Yes. Secret Harbour is in the City of Rockingham LGA, the chapter's home LGA. No other BNI chapter is closer; the chapter meets every Wednesday in Rockingham, a ~16-minute drive north.

Does the affluent demographic in Secret Harbour change how referrals work?

It changes which trades get the volume. New-build trades fire less often than in Baldivis (Secret Harbour is mostly built out), but renovation, lifestyle services, premium auto, and specialist finance all see consistent demand. The chapter's Property power team gets particular traction here, high-value transactions support detailed conveyancing, building inspection, and specialist mortgage broking.

Are there Defence-aware members in the chapter?

Yes, the chapter has members who routinely handle DHOAS-eligible mortgage work and Defence-aware accounting/tax. Find them via the Members page and filter by Business Services and Property power teams.

What's the typical visit experience from Secret Harbour?

Register on Eventbrite, drive Read St → Ennis Ave (or coastal Safety Bay Rd if you prefer the view). Parking at the Rockingham foreshore is free before 9am. Most Secret Harbour visitors are at the meeting by 6:30am.

Ready to visit? We meet this Wednesday.

6:45am - 8:30am · Rockingham, Western Australia · Free for visitors, with a hot beverage included.